Dr. Hyunhong CHOI

PhD in Engineering, Seoul National University

Research Assistant Professor, Division of Public Policy


Technology Management and Innovation Systems
Demand Forecasting & Economic Valuation of New Technologies
Consumer Behavior Analysis
Science and Technology Policy
Energy and Environmental Policy
Data-driven Policy Design


Prof. Hyunhong CHOI is a Research Assistant Professor at the Division of Public Policy. Prior to joining HKUST, he was a postdoctoral fellow at the Institute of Engineering Research at Seoul National University. At the intersection of social science and data science, his research primarily focused on analyzing the economic and environmental consequences of energy and environmental policy and science and technology policy, with a particular interest in the diffusion of technological innovations. By considering both technological and non-technological factors on new technology adoption, he aims to provide practical and actionable policy implications for real-world decision-makers. He received his PhD and M.S. in Engineering from the Technology Management, Economics, and Policy (TEMEP) Program at Seoul National University, and a B.S. in Information Systems from Hanyang University.


Hyunhong Choi, & Yoonmo Koo. (2021). Effectiveness of battery electric vehicle promotion on particulate matter emissions reduction. Transportation Research Part D: Transport and Environment, 93, Article in Press.

Hyunhong Choi, Joongha Ahn, JongRoul Woo (2020). Will there be a Disruptive Innovation? Identifying a profitable niche segment and product design for small- and medium-sized companies and startups. IEEE Transactions on Engineering Management. Article in Press.

Hyunhong Choi, & Yoonmo Koo (2019). Do I have to buy it now? A vehicle replacement model considering strategic consumer behaviour. Transportation Research Part D: Transport and Environment, 73, 318–337.

Hyunhong Choi, Jungwoo Shin, & JongRoul Woo (2018). Effect of electricity generation mix on battery electric vehicle adoption and its environmental impact. Energy Policy, 121, 13–24.

Hyunhong Choi, & Yoonmo Koo (2018). Using contingent valuation and numerical methods to determine optimal locations for environmental facilities: Public arboretums in South Korea. Ecological Economics, 149, 184-201

Hyunsong Lee, Hyunhong Choi, & Yoonmo Koo (2018). Lowering customer’s switching cost using B2B services for telecommunication companies. Telematics and Informatics, 35, 2054–2066.

Hyungbin Moon, Hyunhong Choi, Jongsu Lee, & Ki-Soo Lee (2017). Attitudes in Korea toward introducing smart policing technologies: Differences between the general public and police officers. Sustainability, 9(10), 1921.

Misuk Lee, Hyunhong Choi, & Yoonmo Koo (2017). Inconvenience cost of waste disposal behaviour in South Korea. Ecological Economics, 140, 58-65.

Junghun Kim, Hyunhong Choi, Heecheon Cho, Junsang Kim, & Yoonmo Koo (2017). Effects of degrees of acceptance and awareness on a rate system for lowering mobile bills. Telecommunications Policy, 41(4), 273-281.

JongRoul Woo, Hyunhong Choi, & Joongha Ahn (2017). Well-to-wheel analysis of greenhouse gas emissions for electric vehicles based on electricity generation mix: A global perspective. Transportation Research Part D: Transport and Environment, 51, 340-350.